7-Eleven To Start Selling Game Day Beer

posted on April 20, 2010 at 11:01 pm by Ken Valley in Craft Beer

7-eleven today rolled out it’s store brand beer, dubbed “Game Day”, perhaps to appeal to tailgaters.  Because of the current beer market, the stores plan on selling the beer at a discount, from $6.99 to $8.99 per 12 pack, and it comes in two varieties, Game Day Ice and Game Day Light.

Good luck, 7-eleven against the big guys.  You may own the stores, but they own the distributors.

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